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to your position.
For those people who aren't in or who don't take your call, don't get frustrated, disappointed, or mad. Know that people
are very busy. They are prevailed upon more in a day than they used to be in a week. Their time and attention is
precious.
Remember that, as with every other form of persuasion-based communication you use, the focus must always be on
them, not you. Always find the key benefit, opportunity, or advantage that's in it for them. Make that the prime reason
for talking to them. Use that guidepost when stating your reason for calling to anyone who screens calls for the person
you're trying to contact. If you can't talk to them for whatever reason, leave a compelling message that holds value,
appeal, and desire for them.
Don't be afraid to follow up within a reasonable time. It's not offensive if you have something important to talk about.
Just make sure you're respectful and mindful of people's attention span (short), time limits (many), and access (limited).
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Chapter 16: Big Profits.com
The single most important fact for you to learn ABOUT SELLING ON THE Internet is this: The key to success on-line
has almost nothing to do with the technology. The Internet is simply a powerful, but different, communication and
marketing vehicle.
The second fact that you must realize is that the Internet is still in its infancy . . . but it's growing fast. Everything about
the Internet is changing so quickly that valid assumptions you make today can become outdated in a heartbeat.
The third important fact is that the strategies and principles in this book will work on the Internet, but they must be
applied differently. Although there are many unique aspects to the Internet, the keys to successful marketing, selling,
and relationship-building are the same, whether they exist in the physical world or on the Internet.
Who Can Profit on the Internet?
Companies of all sizes are becoming very profitable selling almost every kind of product or service on-line: cars,
books, gourmet food, consulting services, flowers, legal advice, sports equipment, cosmetics, software, real estate,
airline tickets, hotel reservations, etc.
Many successful companies are not just Internet-only businesses. Many businesses have created an additional revenue
source through the Internet.
There are only three things you must do to successfully sell your products or services on the Internet:
* Offer very high-quality products and/or services that your visitors want.
* Create a great Web site that sells effectively.
* Generate high-quality, qualified traffic to your site cost-effectively.
That's it. That's all you have to do.
You've heard the stories about the riches to be made on the Internet. The stories are true . . . some of them. The Internet
offers massive profit potential. But it is an area of business that is still finding its legs. Speed-of-light change is the
norm on the Internet.
In this chapter you will learn that the solid strategies that succeed in the physical world also will prove successful in the
Internet world. But there are important differences between these two worlds. You'll also learn how to avoid some of
the most common mistakes made by businesses on-line.
By now I'll assume you only sell high-quality products and/or services that your potential clients want to buy.
There's a basic test to help you determine whether your product or service can work on-line. If it's high-quality and can
be sold effectively via mail order or in catalogs, it will probably do very well on the Internet.
Some "experts" say that to be successful on-line you need a product that serves a global marketplace. However, many
local businesses are using the Internet very effectively. So, if you're a local business (and want to remain local), the
Internet can still be a great tool for growing your business.
I'll devote the rest of this chapter to creating and promoting your web site by applying the strategies and methods I
have detailed in this book.
A recent study reported that about 50 percent of all commercial Web sites stated that their site is "profitable from sales
at this time." Ten percent of commercial Web sites are "high-volume" producers, meaning their monthly income is
$10,000 or more. Top Web sites earn more than $1 million per month. This 50 per-cent could be raised, just as any
business success rate can, by applying the strategies and methods I have detailed in this book.
Internet Success Stories
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